Shopper and omnichannel marketing

If your products are on display in store, whether that be your own store or through another retailer, you need to ensure your shopper marketing messaging throughout the path to purchase is appropriate to the shopper’s mindset and helps guide their decisions.

Add to this the complexity of people also researching and buying online, and it becomes clear that an omnichannel marketing strategy is required, to ensure that wherever people are engaging with your brand, their experience is consistent, with no roadblocks.

Niki is a shopper marketing and omnichannel specialist, having spent 7 years as Shopper Marketing Manager at Coca-Cola Oceania, and 5 years in senior account service positions in specialist shopper marketing agencies. She has a huge amount of knowledge in this area and is excited to assist more brands to get this crucial element of their marketing right.